Search Engine Optimization (SEO)
Client SEO and WebsitesCR.com
- You don't need separate SEO from so-called "SEO experts." We not only do what they can do, but we can do it better because you understand your industry, terminology, client needs and information much better than someone who uses generic ideas everyone knows (but they dress it up as some esoteric science).
- Anyone who promises you high search ranking is not telling you the truth. Too many factors are involved for that to be true. Only one example is that site longevity counts in search engine algorithms, so a new site will not outrank an older site that offers similar information in the same niche. By common mathematical sense, everyone can't be at the top of the rankings. The ones who “Guarantee” a number one ranking are referring to “long tail” key word phrases. That means the phrases are so narrow that no one else is competing for the terms, and no one is searching for them, so it doesn’t help you anyway. You can easily get to number one for “Akron plumber on Boyson Street selling copper pipes”, but no one searches for that.
- Our websites are structured completely SEO search engine friendly and we help you make sure the content is also content that contributes to higher rankings.
- The algorithms that the various search engines use to rank sites are secret (and they vary between search engines), but certain factors are disclosed and well known.
- Rankings are determined by factors internal to the site and factors external.
Some of the internal factors:
- Having content information beyond a "billboard" presence. Search engines, in their basic reason for existence, search for useful information they can provide to searchers. The more useful information you have, the better.
- Having unique text information specifically relevant to your company, industry, prospects, clients and related searches. The more generic, the more you are wasting your time.
- Using words and phrases in the text, headings, bolded items, meta description and elsewhere that match user interests and match searches. The use of these needs to be in context and useful for humans as well as search engines. Stuffing these simply for SEO purposes is obvious to people and search engines and can hurt rather than help.
- Avoid use of formats that search engines can't read, such as flash and PDFs, when possible.
- Use important words for searches in your site name and domain name, if you can.
- Make sure the site's individual pages have search engine friendly URLs; that means url address bar page names are in plain English (we always do that).
- Making sure the site pages are easily indexed by search engines by using things like robot code and site maps (we always do this).
- There are others.
Some external factors:
- Links into your site from other websites. The more the better, except that if you get them from sites with poor reputations, you will be downgraded dramatically. Search engines keep track of "link farms" and penalize you if you try to game the system. There are multiple ways to get good links.
- Quality of links. Example: A link from the National Knitting Federation is worth more than a link from your Grandma's knitting page.
- The words used in your links matter similar to the words used in the site.
- Longevity. The longer your site exists, the more weight it carries.
The bottom line is we understand SEO and build a lot of it into the site. The customer helps with the content and is responsible for getting links, if they wish, because they have the industry knowledge and relationships to do so.