Tech Trends and Challenges

There are several macro-trends driving much of the fast evolution in how we communicate and run our organizations and lives. They are:

Key Trends

  1. Distributed Computing – Increased storage and computing power in standalone devices allows many more tasks to be accomplished outside the confines of a closed corporate computer center.
  2. Cloud Services – offsite storage and manipulation of large amounts of data is expanding dramatically, removing the requirement to match in-house computing resources to needs and the challenge of ongoing upgrading to maintaining state-of-the-art capabilities.
  3. Online software – much of the software that was purchased to be installed on in-house systems is gravitating toward online usage. This applies to not only specialized software, but even common packages, such as Word and the Adobe suites.
  4. Interconnectivity – networks and devices now allow near ubiquitous connections into one gigantic network.
  5. Media Shift – magazines, newspapers, telephone books, research materials, broadcast media and other traditional outlets are gradually being replaced by electronic dissemination.
  6. Content is King – useful content is what is driving users, search engines, rankings, marketing, technology innovations and brand image more than any other single factor.
  7. Content Style – online information is skewed generally toward shorter text and visuals. However, for those with deep interest in a particular topic, greater depth of content is appropriate. Even with heavy content, it is best to break it up with images, diagrams, lists and other visual breaks. Online attention spans are short.


  1. Security – New technologies and procedures invariably have potential for breaches that are corrected over time. Hacking will always be a threat, as shown by breaches in even the most sophisticated commercial and government networks.
  2. Privacy – This is a major concern throughout society. The advances technology brings in capabilities also bring new threats to privacy.
  3. Technology Management – the more capabilities and resources a firm has available to it the more attention is required to research, evaluate, implement and maintain those tools. Also, the rapid evolution of technologies means newer and better options will continue to become available.